Why I rebuilt my website: fewer effects, more clients

My site had particles, a custom cursor, an AI chatbot and zero visits. Here's how I turned it into a site focused on one thing: getting found on Google.

My previous website was pretty. It had particles falling by season, a custom cursor, an animated intro, backgrounds that changed in every section and an AI assistant answering questions about my CV.

And nobody visited it. Not even I felt like staying on it.

The problem: a shop window, not a tool

Looking at it as a client would, the site didn't answer the only question that matters: what do you do for me? It said "AI", "automation", "LLMs"… like thousands of other sites. Lots of effects, little message.

From Google's point of view it was even worse: pages arrived with no text in the HTML, just the code that painted it later. A search engine sees that as a nearly empty page.

What I changed

One message

Now the site says one thing: websites that rank on Google. Web design, SEO and, when needed, custom software, which is what I do every day as IT & AI Manager in manufacturing. Everything else serves that.

Out with effects that added nothing

I removed the custom cursor, the particles, the intro, the animated backgrounds and the "smooth" scroll that hijacked the mouse wheel. Discreet entrance animations and a hidden easter egg stay. The site is faster and easier to read.

Real text for Google

Every page, article and project now ships with its full content in the HTML, plus structured data so Google understands what each thing is. It's the first thing I check in any site I audit, and mine failed it.

Projects you can try

Instead of describing projects, I show them: in projects each case has a demo that works right on the page. An industrial catalogue, an online store, a training platform… and even a project that didn't work out, AlperMind, with an explanation of why.

One action: the free SEO review

The chatbot that talked about my CV became a button with a concrete offer: give me your website and I'll tell you what keeps it off Google. If you'd rather ask, there's still a chat, but now it answers useful questions about SEO, websites and pricing.

What I learned

The same thing I tell my clients, applied to myself: a website isn't there to impress, it's there to get you found and called. Effects are remembered for five seconds; a site that quickly answers what people search for works for you every day.

I'll share here how this site evolves on Google, with real data.

And what I apply here is the same thing I build for local businesses in web design and SEO in Ourense.

Is your website just a shop window too? I'll tell you for free what it needs to attract clients

Frequently asked questions

Are animations bad for SEO?

Not in themselves. The problem is when they slow down loading, shift content while you read or hide text until JavaScript runs. Discreet animations don't hurt.

Why does the text need to be in the HTML?

Because it's the first thing Google reads and the only thing many AI tools that cite websites read. If content only appears after JavaScript runs, it gets indexed worse and later.