Blog: SEO, web & software

Practical guides to get your business on Google and running better: local SEO, web design, custom software and real cases, mistakes included.

10 SEO mistakes I see on almost every small business website (and how to fix them)

The most common SEO mistakes on small business websites: forgotten noindex, generic titles, missing descriptions, sites that break on mobile, content invisible to Google… and how to check them for free.

Google Business Profile: how to show up on Google Maps with your local business

Practical guide to your Google listing for local businesses: category, NAP, reviews, photos and posts. With real data on why the map outweighs the website on mobile.

Why I rebuilt my website: fewer effects, more clients

My site had particles, a custom cursor, an AI chatbot and zero visits. Here's how I turned it into a site focused on one thing: getting found on Google.

How to rebuild your website without losing Google rankings: migration checklist

What to do before, during and after a website change so you don't lose rankings: URL inventory, 301 redirects, Search Console and what to watch in the first weeks.

Local SEO for therapists and clinics: what actually moves the needle (and what doesn't)

Practical local SEO guide for therapists, clinics and practices: Google Business Profile, reviews, NAP, service pages and why a website alone won't rank you for 'therapist + city'.

Real case: website and SEO for a psychology practice in Vigo

How we rebuilt Arantxa Vidal Psicología's website without losing rankings: Astro, privacy, service pages and real Search Console data from the first weeks.

WordPress or a custom website: what's right for your business

An honest comparison of WordPress and a custom static website (Astro, React): speed, security, maintenance, SEO and cost. With a real migration case.

AI in a small business: the uses that actually work (and the ones that don't)

What AI can do for a small business today, without the hype: documents, meetings, customer service, data. And where it isn't worth it. From an IT & AI Manager's experience in manufacturing.

From the shared spreadsheet to custom software: when it's worth making the jump

Signs your company has outgrown spreadsheets, what the alternatives are (off-the-shelf tools, custom software) and how to decide. With a real example of a custom task manager.

Meeting minutes with AI: turning meetings into tasks without typing

How AI meeting transcription works, what it extracts (summary, decisions, tasks with owners) and what to consider about privacy. With a demo you can try in your browser.

Lite RFID system for industrial SMBs: traceability without migrating to SAP

How to digitize plant-floor traceability without throwing your ERP overboard. UHF RFID + ESP32 + Python + reactive dashboard stack. Real case: ROI under 3 months.